As Kevin Harvick is set to retire at the end of the 2023 Cup Series season, this opens up the need to find a new partner for his long-time sponsor Anheuser-Busch.
The company is already in conversation with NASCAR regarding a new partner. Their partnership with the Stewart-Haas Racing driver began in 2014. But as Harvick is set to retire and move to the Fox booth from the 2024 season, discussions are underway for the company to find a way to continue its business in NASCAR.
It is rumored that Trackhouse Racing’sRoss Chastain is the likely candidate to partner with A-B next year, as Sports Business Journal’s Adem Stern revealed. He twitted;
“AnheuserBusch has been talking to NASCAR teams about plans for 2024 after @KevinHarvick retires, and @TeamTrackhouse / @RossChastain is said to be a favorite.”
Trackhouse and SHR declined comment, while A-B said in part: “Nothing is off the table.”
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As nothing is set in stone for now, Richard Childress Racing’s Kyle Busch jumped to the tweet to suggest that it could be him that would partner with Harvick’s current sponsor.
“I feel like his already has my name written all over it”, he replied to the tweet.
I feel like this already has my name written all over it 🍻 https://t.co/JXHn8jb8LQ
— Kyle Busch (@KyleBusch) March 2, 2023
While the spokesperson for Busch Light said that they will find a way to continue their business with NASCAR and that nothing is off the table when it comes to sponsoring new drivers, nothing was said about potential new drivers.
As for Kyle, he will certainly be looking to secure a long-term sponsor with his new team after how things unfolded last season with M&M’s and Joe Gibbs Racing. Finding it difficult to secure sponsorship and agree on terms with JGR, Busch had to depart his long-term team for a new challenge.
Currently, he is sponsored by Netspend as the primary sponsor of the No. 8 Chevrolet in a number of races for the 2023 season.