NASCAR paywall in the future

NASCAR races will likely move behind a paywall in the future

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Viewers might have to pay a premium to watch NASCAR races starting from the 2025 season.

With the closing of NBCSN, the next contract might bring about some changes with NASCAR on network TV. Starting from 2022 season, there will be some changes in NASCAR and IndyCar with regards to NBC part of the motorsports program.

As the NBC Sports Network is closing, the programs will be shown by NBC, the USA Network and the Peacock app.

NASCAR has a contract with Fox and NBC through 2024. But things might change starting from the 2025 season.

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NBC has paid $4.4 billion for half of the TV rights in a 10-year deal. NASCAR has also indicated that some of the races will move behind a paywall.

“They are not paying to see a couple races,” ” Jon Miller, NBC Sports Group Executive said..

“They are buying a subscription to Peacock which gives you not just the racing but also gives you an enormous amount of other programming. I believe at last count, Peacock has over 18,000 hours of programming, other entertainment, sports and news, so that you pay 4.99 a month for Peacock, and you get all of that, all of that product.”

While the discussions are still to be made, it seems that going forward introducing a paywall will be the way ahead.

“That may be down the road,” Miller said.

“We haven’t gotten into that yet because our deal is not up for several more years with them. I would assume and have every reason to think that they will want be part of the NBC Sports family that are all existing on Peacock.”

“The thing that’s most important to us is that we are reaching a lot of young people and people who are cutting the cord,” he added.

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