Hendrick Motorsports gave Kyle Larson a second chance he needed in NASCAR because Mr H had wanted him in his lineup years ago.
Kyle Larson has signed down for two more year with full sponsorship at HMS on Wednesday.
Rick Hendrick on Wednesday notified his 93 dealerships that the hottest driver in Racing has signed now penned a new contract extension until 2023 & Larson will be fully sponsored by HendrickCars.com.
“My dealerships, the general managers and the employees, they didn’t want anyone else on the car,” Hendrick told The Associated Press.
“I bumped it up about 20% once automotive committed,” Hendrick said. “We had one deal for the whole thing, so I made them step up and at least match the offer. And they did, they want as much as they can get.”
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Kyle Larson has won four straight NASCAR Cup Series races this season, as well as the $1 million All-Star race. He is currently second in the championship standings and has also been victorious 10 times in non-NASCAR events.
According to Hendrick, his automotive website has seen increases in overall traffic (up 27%), vehicle sales leads (up 18%), digital retail leads (up 37%) & trade evaluations (up 61%) since starting to sponsor Kyle Larson. Now signed to sponsor Larson for 35 events in 2022 & 2023.
— Bob Pockrass (@bobpockrass) July 14, 2021
“When we race on Sunday our people are excited when they get to work on Monday,” Darryl Jackson, vice president of financial services for Hendrick Automotive Group, told AP. “By the water cooler, on the showroom floor, in the service center, they are talking about their car. It is ‘My driver. My team.’
Kyle Larson deal with Hendrick was through 2022. Now it is through 2023, the team has announced, with https://t.co/kisYGBDNHC the primary sponsor for 35 events (Valvoline has the other three).
— Bob Pockrass (@bobpockrass) July 14, 2021