After his partnership with Voyager Digital Ltd., Landon Cassill have become the first driver to be paid fully in cryptocurrency.
The Voyager partnership will span for 19 races, the remainder of the 2021 NASCAR Xfinity Series season.
“Landon Cassill’s focus and determination on the race track translates across everything he does,” said Voyager CEO Steve Ehrlich. “Landon also shares our vision of widespread crypto adoption, and we’re proud to be the first company to secure a primary NASCAR sponsorship completely with crypto.”
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Voyager operates a crypto-asset trading platform. Cryptocurrency can be converted into everyday cash and transferred to a personal banking account. Additionally, Voyager provides different interest rates to its users.
“There’s a handful of drivers that are into crypto, but I’m probably one that’s been in it for long enough that’s I’m pretty comfortable with how it works,” Cassill said. “Crypto platforms use a lot of social media and community building as marketing. The big companies haven’t done a lot of national ad campaigns. So for Voyager to go after a national ad campaign is a sign that the space is really starting to branch out.”
JD Motorsports’ No. 4 Chevrolet will run with their first ever Voyager paint scheme in the upcoming race at Nashville Superspeedway.