Roush Fenway Raceway is set to join an elite international network of sporting organizations in offering crypto fans tokens.
In doing so, it will become the first motorsports team to launch a crypto fan token.
Many major European soccer teams such as FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City and MMA giant UFC have already adopted the crypto tokens.
As for the $ROUSH Fan Token, it will provide owners access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on the mobile app Socios.com. The token will be minted on the Chiliz blockchain.
“We are excited to provide fans with the opportunity to play a real role in selecting what our cars and other assets will look like, and believe it will resonate very well throughout the industry,” said Roush Fenway president Steve Newmark.
“We’re appreciative of everyone at Socios.com for their interest and trust in Roush Fenway and can’t wait to kick off a fun partnership that brings our goals and objectives to life.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com said:
“Transitioning passive fans into active fans is essential to the future of sport. Our vision is for an extensive network of the world’s leading sporting organizations to achieve this through Fan Tokens and transactional fan engagement on Socios.com.
“Roush Fenway Racing have already laid out an impressive first round of fan engagement activity on Socios.com that will give their fans levels of influence unprecedented in NASCAR.”
The token will be priced at $2. Details on the launch date are yet to be revealed.