Top Tier, an apparel brand that sells custom-designed t-shirts, flags, sunglasses, among other apparel products decided to terminate their sponsorship in NASCAR.
The company said that they were not withdrawing their future sponsorship because of NASCAR banning the confederate flags but because that they believe NASCAR as a sport is declining. And they believe it is not worth it from a business point of view.
We have decided to withdraw from any future sponsorships in NASCAR. We see the sport dying off, and we hate to see that as we have grown up being NASCAR fans and have a lot of friends that are drivers in NASCAR. We will always continue to support our close friends in the sport but from a business standpoint we have decided to end the relationship with NASCAR.
The company has not served as the primary sponsor for any driver in the NASCAR’s top-three series this season, with their last major sponsorship coming for Max Tullman’s No. 42 Toyota Supra for MBM Motorsports, last April at Talladega Superspeedway,