For the past several years, Dodge/Mopar fans have been pondering Dodge’s return to NASCAR Cup Series competition. The manufacturing company departed the racing series after winning the 2012 NASCAR Sprint Cup (Monster Energy Cup) with driver Brad Keselowski and his Penske Miller Lite Dodge Charger team.
During the 2012 campaign, Penske Racing (Dodge’s only factory-supported team) went into talks about extending their contract with Fiat Chrysler Automobiles (FCA) and their Dodge brand for sponsorship after the campaign was over. During that period, Penske along with SRT engineers were working on the all-new GEN 5 Dodge Charger stock car for the following season.
NASCAR and FCA have made statements about the probability of doing business together again. Apparently, NASCAR Vice President Mike Helton, Tim Kuniskis, and then Head of Passenger Cars for FCA and Sergio Marchionne then CEO of FCA, had breakfast at the 2017 North American International Auto Show (NAIAS) to examine the possibility of Dodge returning to NASCAR. It was rumored that FCA executives had even attended a NASCAR Cup race at Michigan International Speedway that year, but nothing has been reported about either event from both side.