With all the racing activities suspended, NASCAR, iRacing and FOX Sports decided to collaborate to organize eNASCAR iRacing Pro Invitational Series event. FOX sports agreed to cover the event for the remainder of the season. The races will be broadcasted on the FOX broadcast network, FS1 and the FOX Sports app.
“This rapid-fire collaboration between FOX Sports, NASCAR and iRacing obviously has resonated with race fans, gamers and television viewers across the country in a very positive way.
“We have learned so much in a relatively short period of time, and we are excited to expand coverage of this brand-new NASCAR esports series to an even wider audience.”
One of the members of the FOX NASCAR broadcast team, Jeff Gordon said that they have been getting an incredible response on social media. He said:
“The response on social media to last Sunday’s race has been incredible. We were able to broadcast a virtual race that was exciting and entertaining. It brought a little bit of ‘normalcy’ back to the weekend, and I can’t wait to call the action Sunday at Texas.”
Furthermore, Tim Clark, Senior Vice President and Chief Digital Officer, NASCAR also reported the positive feedback that eNASCAR iRacing Pro Invitational Series has been receiving from different parties.
“We’re overwhelmed by the positive feedback and encouragement sent by industry stakeholders, drivers, partners, media and most importantly, our fans. We all can’t wait to get back to racing and our partners at iRacing and FOX have worked with us to do just that – race.”
“We are committed to running these eNASCAR iRacing events as long as necessary. Providing a platform for our fans to watch and engage with their favorite drivers is our number one priority.”